Transcreation Services
Creative adaptation of marketing content across languages and cultures — going beyond translation to preserve brand voice, emotional impact, and commercial intent
Transcreation is what happens when translation meets copywriting. A translated tagline that is linguistically accurate but culturally flat is not an effective tagline. Transcreation starts from the intent of the original — what it is trying to make the audience feel, think, or do — and recreates that intent in the target language and culture.
Orion Translations provides transcreation services from Barcelona for brands, agencies, and marketing teams adapting campaigns for Spanish, Latin American, Dutch, and other European markets.
When You Need Transcreation Instead of Translation
Standard translation works when the goal is accuracy — contracts, technical documents, legal filings. Transcreation is the right service when:
- The text is persuasive, not informative — advertising copy, taglines, brand messaging
- Cultural references, humour, or wordplay are central to the content
- The target audience has different cultural associations, values, or buying behaviours
- The emotional response matters as much as the factual content
- The brand has invested in tone of voice and needs it preserved across markets
What We Transcreate
- Advertising copy — print, digital, OOH campaigns
- Brand messaging — taglines, positioning statements, mission statements
- Website content — landing pages, product descriptions, calls to action
- Social media content — culturally adapted posts, campaign hashtags
- Campaign localisation — full campaign adaptation for target markets
- Packaging copy — consumer-facing text on products sold across markets
Markets We Adapt For
- Spain — Castilian Spanish, culturally specific for the Spanish market
- Latin America — neutral or region-specific Spanish depending on the target countries
- The Netherlands — Dutch adaptation (Orion’s Dutch capability is a rare differentiator among Spanish-based agencies)
- Other European markets — French, German, Portuguese, Italian
How Transcreation Differs from Translation
| Translation | Transcreation | |
|---|---|---|
| Starting point | Source text | Source brief + intent |
| Output | Equivalent text | New creative text |
| Metric | Accuracy | Emotional equivalence |
| Process | Translate → review | Brief → create → back-translate → review |
| Best for | Informational content | Persuasive content |
Pricing
Transcreation is typically priced per project or per hour rather than per word, because the deliverable is creative writing, not word-for-word rendering. Contact us with your brief and we will provide a project-based quote.
Get a Quote
Tell us about your project and we’ll respond within one business day.
Request a Quote → | Email: info@oriontranslations.com | Spain: +34 932 204 590